CDOUBLE STUDIO
Name
Roasted
Key
Is the coffee or customer getting roasted?
Client
Roasted
Sector
Coffee shop
Category
Branding
About
At Roasted, coffee, humor, and good vibes are the name of the game. This coffee shop isn’t afraid to speak its mind and have a little fun in the process. The name «Roasted» perfectly captures the dual nature of the experience - both the delicious coffee and the lighthearted atmosphere. So why not grab a cup of coffee and enjoy the laughter?
At Roasted, coffee, humor, and good vibes are the name of the game. This coffee shop isn’t afraid to speak its mind and have a little fun in the process. The name «Roasted» perfectly captures the dual nature of the experience - both the delicious coffee and the lighthearted atmosphere. So why not grab a cup of coffee and enjoy the laughter?
sarcastic
sarcastic
sarcastic
witty
witty
witty
relatable
relatable
relatable
unfiltered
unfiltered
unfiltered
comforting
comforting
comforting
Brand foundation
We chose to visually represent honesty without borders — and our caring side.
Because yes, sometimes... we round the edges.
Our logo structure is rooted in a modified sans serif font, softened with brush strokes to break the sharpness. Life isn’t perfect — and neither are we. Most of our lives are scrambled in one area or another, which is why the “O” becomes our visual icon: a little messy, a little chaotic, but always at the centre.
Stories are at our core.
In that spirit, we’ve chosen a typewriter-style font as our primary voice — imperfect, human, and full of character.
What matters most to us is the nitty-gritty — the core, the centre, the real stuff. That’s why our colour palette is drawn directly from our main product: hot coffee, coffee beans, milk, sugar, and pastry.
Because honestly... what would we be without those?
Brand foundation
We chose to visually represent honesty without borders — and our caring side.
Because yes, sometimes... we round the edges.
Our logo structure is rooted in a modified sans serif font, softened with brush strokes to break the sharpness. Life isn’t perfect — and neither are we. Most of our lives are scrambled in one area or another, which is why the “O” becomes our visual icon: a little messy, a little chaotic, but always at the centre.
Stories are at our core.
In that spirit, we’ve chosen a typewriter-style font as our primary voice — imperfect, human, and full of character.
What matters most to us is the nitty-gritty — the core, the centre, the real stuff. That’s why our colour palette is drawn directly from our main product: hot coffee, coffee beans, milk, sugar, and pastry.
Because honestly... what would we be without those?
Brand foundation
We chose to visually represent honesty without borders — and our caring side.
Because yes, sometimes... we round the edges.
Our logo structure is rooted in a modified sans serif font, softened with brush strokes to break the sharpness. Life isn’t perfect — and neither are we. Most of our lives are scrambled in one area or another, which is why the “O” becomes our visual icon: a little messy, a little chaotic, but always at the centre.
Stories are at our core.
In that spirit, we’ve chosen a typewriter-style font as our primary voice — imperfect, human, and full of character.
What matters most to us is the nitty-gritty — the core, the centre, the real stuff. That’s why our colour palette is drawn directly from our main product: hot coffee, coffee beans, milk, sugar, and pastry.
Because honestly... what would we be without those?
Where the coffee’s hot and the comebacks are hotter.
Where the coffee’s hot and the comebacks are hotter.
Where the coffee’s hot and the comebacks are hotter.
Because we tell stories
Because we tell stories
Because we tell stories
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ABCDEFGHIJKLMN
OPQRSTUVWXYZ
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abcdefghijklm
opqrstuvwxyz
1234567890
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Personnality &Tone of voice
Roasted is that friend who tells you the truth, even when you didn’t ask. We’re sharp, dry, a bit savage, but still charming enough to keep around. We serve great coffee, solid food, and world-class side-eye.
We use dry humour and confident statements.
We're playful, but self-aware.
We embrace pop culture or real-life chaos when relevant.
And mostly, we keep it concise — let the punchline land.
Personnality &Tone of voice
Roasted is that friend who tells you the truth, even when you didn’t ask. We’re sharp, dry, a bit savage, but still charming enough to keep around. We serve great coffee, solid food, and world-class side-eye.
We use dry humour and confident statements.
We're playful, but self-aware.
We embrace pop culture or real-life chaos when relevant.
And mostly, we keep it concise — let the punchline land.
Personnality &Tone of voice
Roasted is that friend who tells you the truth, even when you didn’t ask. We’re sharp, dry, a bit savage, but still charming enough to keep around. We serve great coffee, solid food, and world-class side-eye.
We use dry humour and confident statements.
We're playful, but self-aware.
We embrace pop culture or real-life chaos when relevant.
And mostly, we keep it concise — let the punchline land.
©2025 CDOUBLE STUDIO
Availability
Available for freelance projects
Available for longterm contracts
©2025 CDOUBLE STUDIO
Availability
Available for freelance projects
Available for longterm contracts
©2025 CDOUBLE STUDIO
Availability
Available for freelance projects
Available for long-term contracts