Cdouble Studio

CDOUBLE STUDIO

Name

Roasted

Key

Is the coffee or customer getting roasted?

Client

Roasted

Sector

Coffee shop

Category

Branding

Website

Click to visit

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About

At Roasted, coffee, humor, and good vibes are the name of the game. This coffee shop isn’t afraid to speak its mind and have a little fun in the process. The name «Roasted» perfectly captures the dual nature of the experience - both the delicious coffee and the lighthearted atmosphere. So why not grab a cup of coffee and enjoy the laughter?

sarcastic

witty

relatable

unfiltered

comforting

Brand foundation

We chose to visually represent honesty without borders — and our caring side.
Because yes, sometimes... we round the edges.

Our logo structure is rooted in a modified sans serif font, softened with brush strokes to break the sharpness. Life isn’t perfect — and neither are we. Most of our lives are scrambled in one area or another, which is why the “O” becomes our visual icon: a little messy, a little chaotic, but always at the centre.

Stories are at our core.

In that spirit, we’ve chosen a typewriter-style font as our primary voice — imperfect, human, and full of character.

What matters most to us is the nitty-gritty — the core, the centre, the real stuff. That’s why our colour palette is drawn directly from our main product: hot coffee, coffee beans, milk, sugar, and pastry.
Because honestly... what would we be without those?

Brand foundation

We chose to visually represent honesty without borders — and our caring side.
Because yes, sometimes... we round the edges.

Stories are at our core.

In that spirit, we’ve chosen a typewriter-style font as our primary voice — imperfect, human, and full of character.

Brand foundation

We chose to visually represent honesty without borders — and our caring side.
Because yes, sometimes... we round the edges.

Stories are at our core.

In that spirit, we’ve chosen a typewriter-style font as our primary voice — imperfect, human, and full of character.

Where the coffee’s hot and the comebacks are hotter.

Because we tell stories

ABCDEFGHIJKLMN

OPQRSTUVWXYZ

ABCDEFGHIJKLMN

OPQRSTUVWXYZ

abcdefghijklm

opqrstuvwxyz

abcdefghijklm

opqrstuvwxyz

1234567890

()[]!?/&*%£

Personnality &Tone of voice

Roasted is that friend who tells you the truth, even when you didn’t ask. We’re sharp, dry, a bit savage, but still charming enough to keep around. We serve great coffee, solid food, and world-class side-eye.

We use dry humour and confident statements.
We're playful, but self-aware.
We embrace pop culture or real-life chaos when relevant.
And mostly, we keep it concise — let the punchline land.