A street-culture and hip-hop agency. I was tasked with creating a brand identity that is both versatile and allows the artists’ content to take centre stage. Cypher redefines the traditional agency model, empowering talents who have not always been in the spotlight. The aim is to amplify stories, opinions, and engagement through diverse identities. A significant part of our creative media content is rooted in street culture, and it is time to bring it into the spotlight. Their expertise will serve both their talents and their brands, ensuring they receive the recognition they deserve.